BRANDING

This advertising campaign for Steamfish, a luxury restaurant in New York City, aims to capture its exclusive, high-end dining experience through a refined aesthetic. I first created the restaurant’s logo, ensuring it aligned with the brand’s goal to have an upscale identity. For the print materials, I sourced and heavily modified imagery in Photoshop to create striking visuals for magazine and street ads. I produced a video mural in Premiere Pro as part of the digital rollout—in which I color graded curated footage and added kaleidoscopic effects to evoke the abstract quality of the restaurant’s atmosphere. The microsite follows the same black-and-white color palette and clean, minimalist design, ensuring a seamless online experience that mirrors the restaurant’s high-end branding