Packaging

When Re-designing Veggie Puffs packaging, my goal was to brighten the color palette and create a playful, kid-friendly design. During my research on healthy snack branding—both in-store and online—I noticed a trend toward neutral and pastel tones. I chose to go in the opposite direction to help the packaging stand out on crowded shelves. Given the brand’s high visibility and a past lawsuit questioning the product’s health claims, I shifted the target audience from health-conscious adults to children. Kids often influence their parents’ snack purchases, and since Veggie Puffs are a healthier alternative to traditional puffed snacks, they’re a great option. My design aims to capture children’s attention while reassuring parents that it’s a better-for-you choice.